ADLER lacquer factory | Klaus Knoll |Head of furniture varnish and window coating department
As the leading manufacturers of lacquers, varnishes, paints and wood preservation substances in Austria we have been using the BWS for years as a means of distributing and gathering qualified information. Both long established and potential customers gain a unique opportunity to use the four days to gather a comprehensive overview of the skills, expertise and innovation we offer to businesses dealing in carpentry, furniture and windows. It goes without saying that we place immense emphasis on holding discussions with our customers and potentials in person.

Berner GmbH | René Rieder (Mag.) |Head of the Building Department
Berner regards the BWS as the perfect way of starting the new business year. As specialists in fastening and fixing technology we see the BWS as a unique opportunity to introduce our entire product range and our latest innovations to customers and distributors. Despite receiving excellent customer care throughout the year our customers still very much look forward to visiting our expo stand.
As well as participating in the interactive process of presenting our products, here we also focus on gathering opinions and swapping experiences. This enables us to improve the degree to which we can tailor our solutions to the needs of the customer.

Julius Blum GmbH | Michael Lang |Market Manager for Austria
For us the BWS is an important platform for communicating with customers in skilled crafts and the locks and fittings trades. We appreciate this extraordinary opportunity to showcase such a wide range of our goods and services every two years. The BWS in Salzburg offers numerous interesting applications, ideas for differentiation and new functions – and above all ‘emotions’ – as we are already looking forward to a lively exchange of ideas and experiences, and plenty of interesting conversations!

CAD+T Consulting GmbH |Anton Schwarz (Ing.) | CEO
As provider of software solutions for carpenters, joiners, the furniture trade and the production industry the BWS is an unrivalled means of directly accessing our target groups. The BWS provides the right commercial setting for unveiling and demonstrating products to give our customers the chance to discover and test our software solutions at first hand. This is a great place to generate interest in our products and acquire new customers, which is why the BWS is an absolute ‘must’ for us.

ELMAG Entwicklungs- und Handels GmbH |Lorenz Einfinger | CEO
Since ELMAG was founded 26 years ago it has exhibited at every BWS! In this way innovations and our latest products can be made ‘tangible’ for customers – dealers (and also for users in skilled trades and industries, training centres and occupational colleges). We prioritise the goals of acquiring new customers and consolidating our relationships with regular customers, which explains the abundance of staff at our booth. All our product managers are there, plus the most important telephone advisors to get to know the faces to match the voices – thus strengthen the bonds to the customers on a personal level! ELMAG believes the BWS is the most important event in the sector and is looking forward to the next edition with great enthusiasm!

FEIN Elektrowerkzeuge Ges.m.b.H |Thomas Exenberger | CEO
FEIN is a manufacturer of professional standard electric tools for industrial and skilled trade purposes. The BWS is an ideal means of accessing our target groups. Over the last few years this trade fair has steadily increased in status from the perspective of the woodworking trades and industries. Trade visitors are able to try out our electric tools on-site under realistic conditions. We look forward to intensive and honest discussions with the users of our equipment.

Häfele Austria GmbH | Michael Winkler |CEO
We are an across-the-board service provider of fixtures, fastenings, fittings, mounting and electronic locking technology and for years now we have been taking advantage of the BWS as a means of accessing the market both for communicational and commercial purposes. At Häfele we place great emphasis on showcasing the latest products and on using the opportunity to communicate with visitors, suppliers and distributors.

Vinzenz Harrer GmbH | Martin Obermayr |Head of Distribution
We specialise in wood construction solutions, so an appearance at the leading trade fair for the wood and metal businesses, industries and markets – is a ‘must’. The show has established itself as the perfect platform for personal contact with our customers, potentials and to the industry in general, enabling us to display our sizeable product portfolio. We consider it a necessity to exhibit our latest products and ideas at this year’s show – particularly in the fields of joining technology, connections and facades.

Homag Austria GmbH | Hubert Hargassner |CEO
The BWS is an Austrian industry get-together and the most important event of 2011 for carpentry and joinery businesses, and for furniture manufacturers. As a business active all over the globe it is essential to maintain a local presence and the resultant direct contact with our customers. Visitors benefit from the BWS as an affordable means of finding out about the latest products and developments as the show offers an attractive mix of sectors and businesses and the participation of the biggest names in each field of the market.

Leitz GmbH & Co.KG | Günther Kamml (Mag.)| CEO
Austria’s wood processing and manufacturing companies have achieved significant status both within and beyond the country’s borders. Recently it has particularly been the small and medium sized operations that have shown how successful they can be, despite the difficult economic parameters. Especially for these businesses the BWS is an extremely important platform for the dissemination and collection of information and is the most significant show in the Alps and Danube region. The BWS 2011 is an absolute ‘must’ for all the leading Austrian suppliers of timber processing and wood working machinery and tools.

RIAL Werkzeuggrosshandels GmbH | Arnold Altenmüller | CEO
As a supplier in the metal goods and tool trade the BWS is a great opportunity to show our customers the product and service portfolio, and the latest models and developments in a pleasant atmosphere. We also benefit from contact with end users in the wood-based sectors. The BWS is a permanent fixture within RIAL’s advertising and exhibition plan.

Schachermayer-Großhandelsgesellschaft m.b.H. | Gerd Schachermayer (Mag.) | CEO
The BWS in Salzburg has always been the leading fair in this sector since its launch. I often notice that way ahead of the fair itself, the common end to a conversation seems to be ‘so we’ll meet at the BWS’. This is a good indication of the esteem in which this industrial skills and crafts trade fair is held within the sector. Furthermore, the international aspect of the BWS involves a large increase in interest from countries bordering on Austria. Schachermayer also regards Austria and the surrounding countries as a single domestic market and the fair itself has now developed into an opportunity to meet up with all our distributors and suppliers. In 2011 this international fair venue is expecting to provide innovative signals to aid market recovery, so it is again important to prove our worth to the market as an efficient and proficient provider of goods and services.

Schachermayer-Großhandelsgesellschaft m.b.H.| Karl Hofmann (Mag.) |
Authorised representative and manager of the machine and tool department
The scheduling of the BWS 2011 is ideal for exhibitors and their target groups; which once again furthers the status of the show. It sends out important signals, sets standards and benefits from an upturn in activity using efficient innovation. The BWS is a great source of all the information skilled craftsmen and specialists need to succeed, transforming a mere fair for skilled craftsmen into an accurate means of measuring developments, trends and demand within the entire sector. This is where the trends are set, innovation is showcased, ideas are born and prices and performance can be clearly compared – all in a compact format, to lay the foundations for future success.

Würth Handelsges.m.b.H. | Wolfgang Glösl | CEO Division Wood
BWS exhibitors are increasingly faced by the comprehensive challenges of how to design and equip domestic interiors and how to improve energy efficiency during the building phase. Wood processing businesses and skilled craftsmen need to train and up-skill their workforces. For this reason Würth provides specialist training courses for its customers and employees. One important challenge for skilled labour operations and workshop-based businesses is how to achieve a significant increase in productivity in terms of each individual employee. This is leading to an increase in the status given to a whole range of products, solutions, systems and networks capable of contributing to an increase in productivity. The BWS is a very good place to show craftsmen and businesses possible ways forward.